Thursday, June 27, 2013

It's a Small World

Hello,

As I am in the starting phases of building Boutique Buzzz I am meeting, and speaking with lots of new people, as would be expected. They funny thing is that some of these new people aren't really new. I am finding I have met them before in some way, shape or form, traveled in the same circles, been at the same events, or have even done business together. Surprisingly, it only takes a couple minutes of conversation to find this out. I don't really know why I find this funny, I probably should have expected it, right? I mean, I grew up in and around Chester County, it's been a loooong time, why wouldn't I know people? Anyway, it is fun figuring out how you are connected, reliving old times and catching up on old friends. I had a great time speaking with Colleen at Green Eyed Lady and Steve at May 23 Online, along with Atticus of course. I'm looking forward to speaking to many Boutique owners, new/old friends and acquaintances. Although after writing this post, I'd still be surprised if it happens again.

Boutique Buzzz

Friday, June 14, 2013

Fashion for the Cure

Hello,

I had the pleasure of attending a fabulous charity event last night called Fashion for the Cure, which benefited the Cathy Miller Cancer Fund and The HOPE Lodge. What a great local event! Held at the Concord Country Club, Fashion for the Cure had all the necessary ingredients needed for a successful fund raising event. There was a silent auction where I noticed a donation by Ashely Austin Boutique in Kennett Square. There were lots of local vendors, it's always great to shop for charity. The dessert table and the coffee bar were hard to resist, I even noticed a few models digging in. The main event was a Fashion Show with local Boutiques such as Polka Dots Boutique, Kaly Clothing, and Englund's Apparel to name a few. The models did a fabulous job and I think it's safe to say they made the night. Watch this video and I'm sure you will agree.



 The Buzzz



Sunday, June 9, 2013

Is a Hello a must?

Hello,

I have been in and out of quite a few Boutiques lately, and I have to tell you a cheery hello when I walk in, or any acknowledgement at all for that matter is greatly lacking. One day I was in and out of many quaint little Boutiques and two out of three of them did not even acknowledge the fact that I was in their store. It's not just employees either, there has been an owner or two on the floor when I've walked in. Being in retail for many years I understand that sometimes it get crazy and you can't speak to every single person that walks in the door. Not the case in any of these circumstances, unless two customers at once is considered crazy. If that's the case you are in serious trouble.
  Customers should feel welcomed when they walk into your store. Greeting them with a hello, or even a friendly smile easily accomplishes that, and let's them know you are there to help if needed. They will be more likely to come back, and more importantly to BUY. After all, isn't that why you are all in business? On a daily basis sometimes it's easy to forget that the most important job you (and your employees) have is to focus on every customer that walks in the door. Engage them, find out what they need and sell, sell, sell!

P.S. It also cuts down on theft.