Elizabeth Tucker is the creator and designer of eye-pocket.com a great product for anyone with a cell phone, and that's everyone!
Now that I live in a world thinking often about what drives
shoppers to make a purchase, it has really changed my own perspective on
shopping. It used to just be about browsing shops, via the internet or brick
& mortar, waiting for something new to catch my eye. Whether it be an
impulse purchase, or something for which I am truly on the hunt, it was pretty
simple. I like something, the price seems fair, I buy it. Now that I am on the
other side, designing and manufacturing products to sell to the world, it’s way
more complicated. All sort of questions cross my mind. Where did this come
from? Who may have designed it? How good it the quality, really? What is
driving me to purchase it; do I really like it, or has someone else said THEY
like it, therefore it MUST be worthy of my sale.
I love
my Eye-Pockets. I created them, have put my blood, sweat & tears into the
venture. I want everyone to feel the same way. I know that’s not reasonable.
Nothing is for everyone, and that’s OK. But, there are some aspects I can
control, to which I have a responsibility to uphold high standards. The quality
must be good. If I am asking buyer to spend their hard-earned money, they
deserve a quality product. I must use every bit of my artistic and fashion
sense to offer designs that will appeal to the greatest number of people. I
have to make buying easy. Offer in lots of stores, functional website,
exceptional customer service, etc. I listen to my customers. They have lots of
great ideas and constructive criticism!
Who knew shopping could get so complicated? I have a HUGE
appreciation for the thousands of designers creating fashion for us all. Every
one of them is putting themselves out there for all to see. It’s a very
vulnerable thing to do. So, now when I shop, I am way more aware of things like
quality of construction, effort put in to marketing, the person behind the
product. I expect a lot, but I also totally appreciate a job well done.
